POLICY ON THE PROCESSING OF PERSONAL INFORMATION PURSUANT TO ART. 13,
LEGISLATIVE DECREE 196/2003
The company ESPOSIZIONE INTERNAZIONALE CICLO E MOTOCICLO S.p.A. (hereinafter,
for the sake of brevity, "E.I.C.M.A. S.p.A.") is aware of the importance of the
protection of the right to private life, concerning the processing of the
personal information of its users. In conformity with European and Italian
legislation on the subject and inspired by the recommendations of the Group
established by art. 29 of the Directive no. 95/46/EC, and by the documentation
and provisions published by the Italian
authority for privacy, E.I.C.M.A. S.p.A. informs that the personal information
collected through the form for application to participate as a Trade Operator
in the 75th INTERNATIONAL CYCLE AND MOTORCYCLE EXHIBITION as well as
the personal information collected and processed following use of the website www.eicma.it and of the App "EicmaLive" (integral parts of the services offered by
the event), will be processed in the respect of the law on the protection of
personal information. At the end of the operation of purchasing the entrance
ticket, the Trade Operators will receive an email message containing the
credentials of authentication to access the portal www.eicma.it or the App
"EicmaLive", through which they can receive information, multimedia content and
invitations to events linked to EICMA
2017, as well as communicate with other registered users.
This having been stated, pursuant to article 13 of
Legislative Decree 196/2003, E.I.C.M.A. S.p.A. provides the following information:
of information collected
Personal information provided voluntarily by the
On presenting the request for participation in the
75th INTERNATIONAL CYCLE AND MOTORCYCLE EXHIBITION as an Operator,
the following personal information is collected:
- name and contact details of the physical person
for whom the ticket for the event is requested;
- copy of the identity document.
By accessing with their credentials to the online
services of the event, Operators can then insert information relative:
- to their image;
- their preferences.
Information on legal entities
On presenting the request
for participation in the 75th INTERNATIONAL CYCLE AND MOTORCYCLE
EXHIBITION as a Trade Operator, the
information of the legal entity on behalf of which the user requests
registration is also collected. This information will be processed in conformity
with the regulations of Italian
legislation for the purposes shown below.
The IT systems
and the software procedures for the functioning of the website https://www.eicma.it and the App "EicmaLive" acquire,
in their normal operation, some personal information the transmission of which
is implicit in the use of the Internet communication protocols. This category
of information includes the IP addresses or the dominion names of the terminals
of the users who connect to the site, the MAC (Media Access Control) address, the
addresses in URI (Uniform Resource Identifier) notation of the resources
requested, the time of the request, the method used in making the request to
the server, the size of the file obtained in response the numerical code
indicating the state of the response given by the server (successful, error
etc.) and other parameters relative to the operating system and the IT
environment of the user. This
information is used for the sole purpose of obtaining anonymous statistical
information on the use of the site and to check its correct functioning and is
cancelled immediately after processing. The
information could be used to ascertain
responsibility in the case of hypothetical IT crimes against E.I.C.M.A. S.p.A.
and methods of processing
The personal information of
the person concerned collected by E.I.C.M.A.
S.p.A. will be processed for the following purposes:
a) To allow the user to register for EICMA 2017 and to
use its online services (to receive information, multimedia content, register
for events at the show etc.);
b) To comply with any obligations required by law or
Providing you consent thereto (which can be done by
ticking the appropriate boxes), your personal data as a Visitor may be
processed additionally by our company for the following purposes:
to send advertising materials; for direct
selling purposes; to perform market surveys and/or commercial communications
via mail, phone, automated calling systems, facsimile, email, SMS-messaging,
and MMS-messaging on exhibitions and fairs you may be interested in as well as
on the services and products supplied by our company and the companies in our
to analyse data,
events and services related to you as a visitor in order to detect, also via
electronic processing, your preferences as well as any services and products
that may be of interest to you.
If you agree (again, by ticking additional
consent options), your data as a Visitor may also be processed to send you
commercial, promotional and advertising communications via mail, phone,
automated calling systems, facsimile, email, SMS-messaging, and MMS-messaging in
connection with products and services by other trusted companies that are keen
to make interesting commercial offers to the visitors of our fairs and
exhibitions. To that end, the data might also be communicated or transferred to
the said entities in order to enable them to directly use them for sending
their commercial communications.
the above purposes ( points 2c and 2d ) , data release is optional and has no
impact on the visitor's registration at the event
The personal information
collected will be processed, kept and processed with electronic instruments and
will be stored both on IT and paper supports, organized in data bases and on
any other type of suitable support, in the respect of the minimum measures of
security pursuant to the Technical Regulations on minimum measures of security,
Annex B of the Law on Privacy, for the period of time strictly necessary to
achieve the purposes for which it was collected.
Specific security measures
are observed to prevent the loss of information, illegal or incorrect use and unauthorized accesses.
3. Providing the information
Providing the personal information is compulsory for
the purposes as per points 2. a) and 2. b): failing to provide the information,
for both purposes, will entail the impossibility for E.I.C.M.A. S.p.A. to allow registration for the event and the use of
its online services by the person concerned. Providing the personal data for the purpose
as per point 2. c) is optional, failure to provide the information
for these purposes will have no consequences on the user.
4. Subjects to whom the personal
information may be communicated.
The personal information
collected will not be disclosed and may be communicated, as well as to the
subjects who are recognized as having the faculty of and interest in accessing
your personal information by provisions of the law or secondary and/or
Community regulations, to personnel of the Data Controller, as well as to
companies, associations or professional firms that perform services and
activities on behalf of the Data Controller in the capacity of Data Manager for
the fulfilment of legal obligations, as well as for every organizational and
administrative requirement necessary for providing the services requested.
The names of the further subjects who may learn of
your personal information in their capacity as "Data Managers" are shown in an
updated list available at E.I.C.M.A. S.p.A. (to be requested
at the addresses shown in point 6).
5. Rights of the person
In relation to the aforementioned processing of
personal information, the person concerned has the faculty of exercising at any
time the rights as per art. 7 (Right of access to personal information and
other rights) of Legislative Decree no. 196/2003,
including, for example, to obtain the indication:
- of the origin of the personal information;
- of the purposes and methods of processing;
- of the logic applied in the case of processing using
-of the identifying details of the Controller or the
Managers and of the representative designated pursuant to article 5, section 2,
Legislative Decree no. 196/2003;
The person concerned is entitled to obtain:
-the updating, the rectification or, when he has an
interest, the completion of the information;
- the cancellation, the transformation into an
anonymous form or the blocking of the information processed in infringement of
The person concerned has the
right to oppose, in all or in part:
- for legitimate reasons the processing of the
personal information concerning him, even though relevant to the purpose of
- the processing of the personal information
concerning him for the purposes of sending advertising or direct sales material
or to carry out market research or commercial communication.
6. Data Controller and
The Data Controller is E.I.C.M.A.
S.p.A., registered office Via A. da Recanate, 1, 20124, Milan, VAT Reg. no. 04145450153, represented by the legal
representative pro tempore.
In order to exercise the rights laid down by article 7
of Legislative Decree 196/03, listed above, the person concerned may make a
request using this email address: firstname.lastname@example.org .
E.I.C.M.A. S.p.A. reserves the right to update this policy on the processing of personal
The external Data Controller of personal information,
appointed pursuant to art. 29 Legislative Decree 196/2003, is to be identified
in the company Agenzia YES! registered office in Varedo (MB) ,Via Bergamo, 1, as responsible for the management of the
technological infrastructure of the site, the App "EicmaLive"
and the processing of the information collected through these instruments.